Asana and Culture as a Moat

From the S-1 Club

Asana in 1 minute

Asana is a task management and collaboration suite founded by Facebook's former CTO, Dustin Moskovitz. Unlike Moskovitz's alma mater, Asana is a business obsessed with mindfulness, transparency, and candor. Those values are at the forefront of the S-1, considered a source of defensibility by management. For Asana, culture is a moat.

Asa…