Elenas: The Quest to Become Latam’s Social Commerce Leader
thegeneralist.substack.com
The Colombian company grew 70x over the past two years by giving low-income women a way to augment their income. By pioneering this social form of e-commerce in Latin America, Elenas could be the continent’s answer to Pinduoduo and Meesho.
Elenas: The Quest to Become Latam’s Social Commerce Leader
Elenas: The Quest to Become Latam’s Social…
Elenas: The Quest to Become Latam’s Social Commerce Leader
The Colombian company grew 70x over the past two years by giving low-income women a way to augment their income. By pioneering this social form of e-commerce in Latin America, Elenas could be the continent’s answer to Pinduoduo and Meesho.