Google's Empire is Being Unbundled

Editor's letter: The Unbundling of an Empire
John Hancock was said to have taken unusual gusto in signing his name.
As he stood over the Declaration of Independence, he wrote with a special flourish so that "King George can read [it] without spectacles!"
At its essence, it was an act of unbundling. Of disaggregation.
There is a saying, difficult to attrib…