Great post. Having sat on both sides of the M&A table multiple times this really resonated.

Particularly when you combine it all together e.g. Apple tends to buy very early stage companies with breakthrough tech but whose size and culture is easily assimilated into its own. Google has generally been less disciplined in this regard and some of the bigger players have struggled e.g. Nest, Waze etc...

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So glad you enjoyed it, Colin!

The cultural piece that you note was what struck me most strongly. I was part of one acquisition and though I don't know whether it was a success or failure in the long-term (I'd left before then), the differing cultures at work was definitely very noticeable in the short-term.

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